FIELD OF COMPETENCE
What do the customers of your customers want? By answering this question we connect your brand with the needs of your customers.
Together we develop your core story based on touchpoint analysis, personas and customer journeys.
Regardless of whether you are just starting up, open new markets in Asia or want to bring your company up to date with the current transformation: We are always an entrepreneurial driving force for innovative ideas and new business areas.
Our strategy team is at your side throughout the whole journey. From brand development and brand communication up to brand management. We develop solutions for the worldwide implementation of your brand and corporate design, and therefore guarantee effective brand management.
For our brand development process we developed our own B2B-focused method 15 years ago – the ValuePerformer©. With it, we transform your strategic goals into projectable communication achievements and successful customers into market leaders.
With the ValuePerformer©, we have a reliable tool for brand development processes at hand. Planning reliability and transparency joins our experience and creativity. The ValuePerformer© meets the special requirements of B2B in all phases, is the solid foundation for the creative implementation and measurable ROI of your marketing investments.
Fundamental differences lie in a holistic approach which includes both company and customer perspective, and a relevant positioning before the actual brand development using modern methods such as core stories or the BrandCone©.
- Market Analysis
- Mega Trend Analysis
- Touchpoint Analysis
- Persona Analysis
- Customer Journey
- Brand Positioning
- Brand Story
- Brand Architecture
- Communication Strategy
- Launch Planning
- Brand Design
- Brand Campaigns
- Interaction Design
- Website and App Development
- Employer Branding
Invented for life
Bosch CD and brand management. Rollout of the new brand identity for all business units.
Home of Transmissions
From transmission manufacturer to worldwide brand. Welcome to the Home of Transmissions.
ALL DIFFERENT. ALL ONE.
Target groups, products, and future orientation create the foundation for a strategic corporate design. A design guideline for 10 business units of Merck Performance Materials for individual communication – tailor made for markets and customer needs.
Service. Power. Partnership.
More than 10 years of cooperation – from product campaigns and trade fair marketing to corporate design.
The specialist for vehicle electronics and spare parts for asian car models.
Technology that leads
We make certain that a good entry leads to lasting satisfaction.
THE FUTURE OF ADMINISTRATION
The largest communal IT service supplier in Hesse becomes a brand.
Trust your eyes
14 years of partnership for the leading eye-laser-technology.
YOUR TALENT IN THE RIGHT PLACE
Development of an employer brand and tools for talent acquisition in on- and offline media.
Never felt better
From felt specialist to international group.