Brand Development

What do the customers of your customers want? By answering this question we connect your brand with the needs of your customers.

Together we develop your core story based on touchpoint analysis, personas and customer journeys.

Regardless of whether you are just starting up, open new markets in Asia or want to bring your company up to date with the current transformation: We are always an entrepreneurial driving force for innovative ideas and new business areas.


Our strategy team is at your side throughout the whole journey. From brand development and brand communication up to brand management. We develop solutions for the worldwide implementation of your brand and corporate design, and therefore guarantee effective brand management.


For our brand development process we developed our own B2B-focused method 15 years ago – the ValuePerformer©. With it, we transform your strategic goals into projectable communication achievements and successful customers into market leaders.


With the ValuePerformer©, we have a reliable tool for brand development processes at hand. Planning reliability and transparency joins our experience and creativity. The ValuePerformer© meets the special requirements of B2B in all phases, is the solid foundation for the creative implementation and measurable ROI of your marketing investments.

Fundamental differences lie in a holistic approach which includes both company and customer perspective, and a relevant positioning before the actual brand development using modern methods such as core stories or the BrandCone©.

  • Market Analysis
  • Mega Trend Analysis
  • Touchpoint Analysis
  • Persona Analysis
  • Customer Journey
  • Brand Positioning
  • Brand Story
  • Brand Architecture
  • Communication Strategy
  • Launch Planning
  • Naming
  • Brand Design
  • Brand Campaigns
  • Interaction Design
  • Website and App Development
  • Employer Branding